Summit Entertainment
What’s in a name?! Apparently, everything! When a business owner is trying to think of the name of his/her company, there’s a lot of thought that goes into it. You want it memorable, relative to your product and maybe even something personal. So in 1998 when I decided to start my own entertainment business, I was brainstorming for ideas. It was on a road trip up to Boone, NC when I looked up at the approaching Appalachian mountain range and my wife said “Summit Entertainment”. It was perfect! We both had gone to Appalachian State University, and the phrase “You can’t get higher than the Summit” still spills out of my mouth sometimes while doing sales pitches in trade show booths. Yeah, I know that sounds completely cheesy, but if you know anything about trade shows, you get tired of saying the same sales pitch over and over and over. And so it began. Summit Entertainment was born. I knew there were not any comedy agencies in the country with a competing name so I went to downtown Charlotte to register my company name. Back in 1998 the internet wasn’t where you’d go yet to search any competing company names. The internet was pretty fresh and new! I did register the website domain www.summitentertainment.com and began my comedy business! Within a year from my start up, I did discover that there was another company named “Summit Entertainment” on the west coast that was a movie production company that had started a few [...]

